Proraso Nourishing After Shave Balm for Coarse Beards, 3.4 fl. oz.

From the manufacturer About Us

A BEAUTIFUL ITALIAN STORY Founded in 1908 by Ludovico Martelli, Proraso has been setting trends in the shaving world for four generations, growing alongside Italy and the world.

AN IDEAS LAB It's 1948: a small Florentine laboratory is experimenting on formulas that work, studying new products. It's a time of innovation and change, a time to trust in the future and in a small business that they want to grow. This was the year of the Pre and After Shave Cream, which surprised with its freshness and efficacy: it was first embraced by Italian barbers and then by an ever-growing number of home shavers. The way of shaving changed in an Italy that craved change.

Proraso has been at the forefront of the shaving industry for over a century, continuously innovating and adapting to meet the evolving needs of shavers. The company's rich history and commitment to quality have earned it a loyal following around the world.

The Proraso story began in 1908, when Ludovico Martelli established a small laboratory in Florence, Italy. Driven by a passion for creating products that deliver exceptional performance and a superior shaving experience, Martelli and his team began experimenting with new formulas and ingredients.

In 1948, the company introduced its iconic Pre and After Shave Cream, which quickly gained popularity among Italian barbers and home shavers alike. The product's fresh scent and effective formula revolutionized the way people thought about shaving, ushering in a new era of innovation and change.

Over the decades, Proraso has continued to build on its reputation for quality and innovation. The company's product line has expanded to include a wide range of shaving essentials, from creams and soaps to brushes and razors. Each item is carefully crafted using only the finest ingredients, with a focus on providing a truly exceptional shaving experience.

Today, Proraso is a global brand, with a presence in markets around the world. Yet despite its international reach, the company remains true to its Italian roots, drawing inspiration from the country's rich heritage and traditions. The Proraso team is dedicated to preserving the brand's legacy while constantly exploring new ways to push the boundaries of shaving excellence.

Whether you're a seasoned shaver or just starting your journey, Proraso's products are designed to elevate your grooming routine and help you achieve the perfect shave. With a commitment to quality, innovation, and customer satisfaction, Proraso continues to be a trusted name in the world of shaving.

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