Proraso Shaving Soap

The Proraso Brand Story: A Legacy of Excellence in Shaving

Proraso, founded in 1908 by Ludovico Martelli, has been a pioneer in crafting professional, highest-quality products for the shaving world, becoming a staple of Italian culture over generations. From the introduction of the first Pre-Shave cream in 1948, the Martelli family has remained steadfast in their commitment to creating professional, quality products that deliver a pleasurable and impeccable shave, whether in the barbershop or at home.

Proraso Shave Soap, Refreshing and Toning, is designed to cater to any man's beard. Infused with eucalyptus oil to tone and purify the facial hair and skin, and menthol to refresh and revitalize, this shave soap is meticulously crafted using a rigorous "hot soap" process. During this 10-day maturing period, much of the moisture evaporates, resulting in a more concentrated, richer soap that produces an amazing lather.

To achieve the optimal shave experience with Proraso Shave Soap, it is recommended to soak the Proraso brush in hot water, apply a warm, damp towel to the face, and use Proraso Pre-Shave Cream. After the brush has soaked, gently squeeze out the excess water, leaving it mostly wet. Apply the brush to the soap in fast, repeated circular motions to coat the bristles well, and spread the lather onto the beard. Shave and rinse the face thoroughly, and finish with another warm, damp towel followed by your favorite Proraso After Shave Balm or Lotion.

For those short on time, a quick shave routine can be achieved by applying Proraso Pre-Shave Cream, running the shaving brush under hot water for about 30 seconds, and then applying the brush to the soap in fast, repeated circular motions to build a rich lather. Spread the lather onto the beard, shave, and rinse, followed by the Proraso After Shave Balm or Lotion.

Proraso's commitment to quality is evident in its formulation, which is free from parabens, silicones, mineral oil, SLS, and ingredients of animal origin, with over 95% natural ingredients. Proraso has been the barber's choice since 1948, and the company's dedication to the perfect shave experience is exemplified in the 10 Tips for the Perfect Shave.

These tips emphasize the importance of shaving in the morning when the skin is at its softest, using a Proraso Pre-Shave Cream, wrapping the face in a warm, wet towel, and using a brush and shaving cream or soap to build a rich lather. Additionally, the tips highlight the proper shaving technique, maintaining a clean razor, and the importance of a thorough post-shave routine using Proraso After Shave Balm or Lotion.

Proraso's commitment to innovation and quality has made it a staple in the shaving culture for over six decades, and the company continues to provide exceptional products and expertise to men seeking the perfect shave.

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